iBoss has recently teamed up with Better Life Mobile as their integration partner, enabling them to deliver their low-cost mobile phone plans to disadvantaged and low-income Australians.
The iBoss platform was selected for two reasons:
- First, because it provides an industry-proven service management platform for ordering and service management. The iBoss platform acts as the integration link between Better Life Mobile’s billing platform and their carrier’s own systems, fast-tracking the integration and deployment.
- Second, iBoss has successfully worked with the mobile carrier for several years and had a proven track-record of fast-tracking integration solutions to market.
A changing landscape
The mobile market in Australia is increasingly diversifying, with the entry of supermarket players and specialised start-ups like Better Life Mobile. The proliferation of players from a ‘non-Telco’ background is creating channel opportunities for mobile carriers, but also challenges around integration and deployment to market.
Carrier networks typically provide an access point for resellers, but no ready-to-use retail systems. So new entrants need to either build their own complete platforms – a big CAPEX barrier for most start-ups, or adapt their existing billing systems and find a way to integrate them to the carrier.
Rene Sugo, CEO of iBoss parent company MNF Group said “By partnering with iBoss, Better Life Mobile had predictable capex from the start as well as knowing what their ongoing opex will be”. This is especially important for a social enterprise business model where they are trying to keep their costs as low as possible.
About Better Life
Working closely with a number of welfare and support agencies across Australia, Better Life Mobile provide affordable and secure mobile plans to customers who are experiencing socio-economic disadvantage.
Using the iBoss platform saved Better Life Mobile the expense of building their own order & service management platform to integrate with their MNO, enabling faster deployment to market for this mobile solution for disadvantaged Australians.